Holy needle and thread! I spotted this typo on a luxury clothes designer’s site in the sales copy for a garment. It was meant to say “crisp and clean,” but the “s” was accidentally omitted and it says, “crip” (Stop the gang violence.). An “a” is missing, too. It should say, “is a wardrobe staple.”
This is another instance when one missing or incorrect letter implies something un-PC (see earlier post Naughty Shorts). Other things we do when writing that make it easy for the typo gremlins to invade:
- Rush. Give yourself plenty of time to check your work and time for others to check it, too.
- Rely completely on spell-check. Don’t get me wrong. Spell-check is a fantastic tool. But it doesn’t catch everything, like missing letters.
- Get cocky. We need checkpoints for all written communication – especially if it’s for the web. Use your spouse, friends, relatives, and so on to check your written statements.
Happy reading and writing, my friends!
Sean C. Wright is the author of the short stories Bubble Bath Twelve, Hazel Hogan and Devil Does Dallas. She is also an editor. For more information about her writing skills and how she can assist you with yours–business or consumer–visit http://www.iwrightaway.com/.
Send me your typo images! Snap pictures and email them to email@example.com. They must be real pictures and not images in online links, as those might be doctored. I’m looking for the real McCoy. Conceal the company’s identity if possible. No sweat if you can’t. I’ll hide the name before I post it. We’re not looking to embarrass, but to educate.